The paper had a circulation of 363,183 in December 2018, having declined following industry trends from 1. 4 million in 1980. Its sister paper, The Sunday Telegraph, which started in 1961, had a circulation of 281,025 as of December 2018. The Telegraph has the largest circulation for a broadsheet newspaper in the UK and the sixth largest circulation of any UK newspaper as of 2016. The two sister newspapers are run separately, with different editorial staff, but there is cross-usage of stories. Articles published in either may be published on the Telegraph Media Group's www. telegraph. co. uk website, under the title of The Telegraph. Editorially, the paper is considered conservative.