The channel's name comes from the first five cent movie theaters called nickelodeons. Its history dates back to December 1, 1977, when Warner Cable Communications launched the first two-way interactive cable system, QUBE, in Columbus, Ohio. Under the name Pinwheel Network, the C-3 cable channel carried Pinwheel daily from 7:00 a. m. to 9:00 p. m. Eastern Time. Initially scheduled for a February 1979 launch, Nickelodeon launched on April 1, 1979, initially distributed to Warner Cable systems via satellite on the RCA Satcom-1 transponder (the owner of the satellite, RCA Americom, later became GE Americom as a result of General Electric's acquisition of RCA Americom's parent company, RCA Corporation, before merging with Luxembourg based Société Européenne des Satellites to form SES Global, now SES S. A, which one of the descendants of the Satcom series, the SES and AMC satellite constellations, stil operate, Nickelodeon presently broadcasts on AMC-11). Originally commercial-free, advertising was introduced in January 1984.