Information about Onitsuka Tiger Wearing Serrano

Onitsuka Tiger worked with marathon runner Toru Terasawa in 1953 to develop a running shoe that would keep long distance runners from developing blisters. Ethiopian runner Abebe Bikila started wearing Onitsuka Tiger shoes in 1957, the first time in his running career he had ever worn shoes, convinced by Onitsuka that they would be superior to his barefoot style. The shoes were also worn in 1958 by short-distance runner Oliver Skilton when he won bronze in the Continental European games. In 1959, the sneakers brand launched the Magic Runner with improved technology on ventilation to prevent blisters and build comfort.