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Charlie Brooker had completed production of Dead Set, a zombie-based drama series, and while working on Newswipe and other programmes, had decided that he wanted to make another drama series, in an anthology style like The Twilight Zone, Tales of the Unexpected, and Hammer House of Horror. Brooker recognised that Rod Serling had written episodes of The Twilight Zone using contemporary issues, often controversial ones such as racism, but placing them in fictional settings so as to get around television censors at the time. Brooker realised he could do similar commentary on modern issues, specifically focusing on mankind's dependency on technology, something he encountered while producing the series How TV Ruined Your Life. Brooker pulled the series' title from this approach: