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On 7 September 2009, in the lead up to the start of Season 5, @SuperWiki started ending tweets with the tag #luciferiscoming, and suggested fans do the same as a mischievous way to get attention for the show. The tag #luciferiscoming reached number 1 of the trending topics on Twitter. Rapper Sean Combs (@iamdiddy who has over a million followers), unaware of the context of #luciferiscoming and assuming it was an anti-Christian movement, started a #Godishere tweet in retaliation. Twitter moved to stop posts with tags including both God and Lucifer from appearing in trending topics. Fans continued to use #supernatural and #inkripkewetrust, and both also reached high on the list of trending topics.